At What on Earth, we believe fashion shouldn’t come at a cost; neither to the planet, nor to anyone who makes our clothes. It was created to provide a home for all things sustainable fashion, so you can look good and feel good. Check out our guilt-free list of conscious and ethical swimwear brands.
Made for women, by women. Nael swimwear is a brand designed in Spain and born out of a love and respect for the ocean. Through using sustainable materials, such as dead stock or recycled fabrics, they use fibres that would otherwise be polluting our oceans. All…
This is one of the many very cool alternatives to leather. 100% vegan, the bio-based leather is created by using the apple cores and apple skins from the industrial food industry, these cores and skins are reduced into powder and combined with polyurethane. It’s then coated onto a polyester and cotton canvas, and the durable, breathable and waterproof fabric is created. It’s much better for the environment than cow leather (obviously), and is much better than faux leather. This is because although faux leather is vegan, it still requires large amounts of fossil fuels to be produced.
Apple leather is…
Don’t you just LOVE it when you click “confirm order” and you have your brand new, never worn clothes right at your front door the next day? Securing a beautiful blue crop top for only £7.99 and probably, still standing at the huge pile of clothes thinking “what on earth am I gonna wear tonight?”
I used to shop like this, and when I did, I only thought it was a problem for me and my bank account.
…And then I looked into it.
BEHIND THE SEAMS